The Mottram Program

1 note

First of all, we don’t publish slideshows. Instead we publish scrollable lists so readers don’t have to click a million times and can easily scroll through a post. The primary reason to publish slideshows, as far as I can tell, is to juice page views and banner ad impressions. Slideshows are super annoying and lists are awesome so we do lists!

19 notes

Once you understand how central Reddit is to BuzzFeed, it’s like spotting the wizard behind the curtain. Whenever you see a popular BuzzFeed post, search Reddit, and all will be revealed.