Posts tagged Media
Posts tagged Media
Fresh off of a record-high November (8.4 million unique users), seven-month-old social news site For The Win relaunches today. “Why so soon?,” you might ask. We want to make it better, is the short answer.
The longer answer is we learned a lot in FTW’s first 200 days. Most important is that mobile usage is out of control. FTW was a top 10 mobile sports site by July, outpacing bigger brands like FOX Sports, Deadspin, SI.com and Grantland. And FTW mobile usage outpaces desktop by a wide margin — half of overall traffic happens on phones alone.
Now we’re locked in on improving the small-screen experience, especially on phones. Let us count the ways with this refresh:
1. No Comments
People didn’t comment on FTW anyway — they just discover/read/share. That’s even more true of mobile users. So we removed comments altogether, and it’s kind of liberating.
2. Public Chartbeat
We started using real-time analytics tool Chartbeat to track FTW, and our editors quickly became addicted. So we pulled the curtain back by adding a Chartbeat-powered “Top 5 Right Now!” box to every page. It shows trending stories in the moment along with exactly how many active users are on each one. Hopefully readers find it as adrenaline-pumping as we do.
3. Bigger Visuals
Many FTW stories are about just one thing, and those things are often interesting to look at. So we opened up our story template to allow for full-page, 1,000 pixel-wide videos, photos, graphics and GIFs. Big = beautiful.
4. Bolder Headlines
The web is crowded, and the social web is even busier still, so we put a lot of thought into writing headlines that stand out to reflect and serve our stories. The redesign shares that emphasis more than before.
5. Mobile Focus
FTW launched as a responsive site, and I could probably list a dozen little improvements we just made, but trust me that it’s tweaked and torqued to better serve “waiting in line” users.
6. More Social
FTW is all about social news, so we made tiny changes to reflect that too. For example, every story promo carries a share count so you can see what is/isn’t trending without having to click. How convenient!
More to come, and we’re still working out the kinks but I’m thrilled with where we’re at. Let me know what you think.
PS: To compare, here’s how FTW looked like before & after this morning.
Man, people *really* loved tweeting about Breaking Bad. (via)
From my talk at last week’s OMMA Mobile conference, here’s a fun slide showing For The Win’s traffic growth. Note: The site launched in late April.
Check out this cool thing we’re doing with Twitter mobile notifications that I think people will really enjoy. It’ll be extra-great for college football, which oh by the way starts tonight.
Steinz scores one for Internet writers everywhere. (via @willbrinson)
Our new USA TODAY Sports Tumblr could be your new favorite sports Tumblr, if only you’d be so kind as to follow it on Tumblr.
This is a great job, and we need someone great for it. Please pass it on.
USA TODAY Sports Media Group is looking for a talented, hard-working, forward-thinking lead editor to manage and develop USA TODAY Sports’ social news platform. This editor should have a track record of producing viral stories that spread across the web, resonating with sports fans and non-fans alike.
The editor will oversee social news coverage as well as a staff of dedicated contributors. Candidates should have a keen eye for identifying talent and a knack for developing that talent. They should also have experience with news teams operating on a 24-7 cycle and be comfortable in an environment that blends editorial judgment with data-driven solutions.
The work won’t be limited to USA TODAY Sports’ current digital offering. We’re transforming this part of the experience and looking for a leader to grow our capabilities in new and innovative ways.
This position is salaried with benefits and is based in Tysons Corner, VA (outside Washington, DC). Interested and qualified applicants should email firstname.lastname@example.org with “Social News Editor” in the subject line. Please summarize your vision, interest and relevant experience in 1-2 paragraphs. Do not add any attachments, like a resume.
Diamond Jubilee (via DC Sports Bog)